Bernd Freytag’s FAZ article on choice overload nails a topic I know very well from PLM/ALM and variant management: too many options initially sound customer-centric, but they quickly create a complexity that ends up simply overwhelming.
I’ve experienced it myself: when choosing my Garmin smartwatch, I was completely lost. Too many models, too many features, too many decisions.
And once again, the key would be proper variant management. Though it’s not just about keeping as many variants as possible under control: clarity instead of chaos, focus instead of feature flood. Sometimes less is more.
Exciting to see how relevant the topic has become, even outside of expert circles.